MENAS GROUP OPERATIONALIZES MULTI-SECTOR DIGITAL ECOSYSTEM, SETTING NEW BENCHMARKS FOR SPEED AND MANAGEMENT CAPABILITY

On January 7, 2026, at the Saigon Marina International Financial Center (IFC), Menas Group hosted the official Go-Live Ceremony for its Digital Transformation Ecosystem Platform, marking the simultaneous deployment of its Enterprise Resource Planning (ERP) system, Omni-Channel Hub, and the Mena Select Super App. This milestone represents a pivotal step in Menas Group’s long-term development strategy, reaffirming its commitment to positioning technology as the core foundation of its premium retail and service ecosystem.

Despite having only five years of establishment and growth, Menas Group has demonstrated a rare combination of strategic foresight and execution capability by investing early in a comprehensive digital management infrastructure. Under typical circumstances, ERP implementation for mid-sized enterprises requires a minimum of six months, while multi-sector models often extend beyond one year. Menas Group, however, successfully completed the entire deployment within just three months. This achievement was driven by decisive leadership direction, close cross-functional collaboration, and the strong partnership of leading technology providers, including Microsoft, Balas Technologies, and Magenest.

The transition to a fully digitized management model has fundamentally resolved long-standing challenges related to fragmented data across sales channels. The Omni-Channel Hub now serves as the central coordination layer, collecting, standardizing, and consolidating all online and offline data before official recording into the ERP system. As a result, Menas Group has established a single, transparent, and scalable data foundation, enabling leadership to gain a comprehensive view of operations and make timely, data-driven strategic decisions.

Speaking on the decision to invest heavily in technology at an early stage, Mr. Nguyen Duc Quynh, General Director of Menas Group, emphasized:

“For the past five years, we have focused on building trust. However, to ensure that trust remains sustainable, Menas needs a management platform strong enough to protect customer interests in every transaction.”

He further noted that the implementation of ERP and Omni-channel systems was not intended as a technology showcase, but rather as a means to establish a new service mindset grounded in standardized data and a deeper understanding of customer behavior and needs. “A solid foundation built on standardized data is the most honest commitment to the quality of service Menas delivers,” Mr. Quynh affirmed.

At the same time, Menas Group officially launched Mena Select, a Super App positioned with the message “For your better lifestyle living.” Acting as a direct bridge between the digital ecosystem and consumers, the application integrates a wide range of services, including shopping, dining, healthcare, beauty, restaurant reservations, food delivery, flight bookings, and resort stays. Mena Select delivers a seamless and personalized experience, guiding customers from online information discovery to e-commerce transactions and on-site experiences across Menas Group’s physical locations.