Closing a year of robust growth and strategic expansion, MENAS Group officially inaugurated two new flagship retail destinations today: the Mena Cosmetics & Perfumes Pop-up Store and TWG Tea, both located on the first floor of Menas Mall Saigon Airport. This milestone event marks a significant evolution in the Group’s customer experience strategy, solidifying its position as a pioneer in Vietnam’s lifestyle retail sector.
From the early hours, the event buzzed with high energy, drawing a vibrant crowd of local residents and office professionals. More than just a shopping destination, this new “lifestyle hub” offers a seamless fusion of world-class beauty, self-care, and the refined art of tea, all within a single, sophisticated space.
A New Sanctuary for Luxury Beauty While the Mena Cosmetics & Perfumes model integrated within the Mena Gourmet Market focuses on daily convenience and premium essentials, the new Pop-up Store at Menas Mall is designed as a “sanctuary” for the luxury segment. The boutique adheres to the most stringent international standards for luxury retail, featuring meticulously curated displays and an elite product selection.
The boutique serves as a premier destination for world-renowned Haute Couture houses, including Gucci, Burberry, Chloé, and Dolce & Gabbana. Most notably, it features the D&G Velvet Collection—a niche artisanal fragrance line that epitomizes exclusivity and high-end sophistication.
By bringing iconic brands such as Paco Rabanne, Jean Paul Gaultier, Montblanc, Jimmy Choo, Marc Jacobs, and Hugo Boss to the airport gateway, MENAS Group has effectively eliminated geographical barriers. Residents and travelers can now access the pinnacle of international beauty without the need to commute to the city center.
A Powerhouse Ecosystem and Strategic Vision This pop-up boutique is a testament to the strength of the MENAS Group ecosystem. With a portfolio spanning hundreds of brands and over 2,000 products—from legendary names like Lancôme, Kiehl’s, Shu Uemura, The History of Whoo, Su:m37, and Ohui to trendy favorites like Clio and M.O.I—Mena Cosmetics & Perfumes is successfully democratizing access to authentic, high-end beauty through a trusted distribution network.
Building on the solid foundation of the Mena Gourmet Market chain, the brand is entering an accelerated expansion phase. Upcoming locations include Nguyen Thi Thap, Vo Van Ngan, Tran Nao, Phan Dang Luu, and the highly anticipated Saigon Marina IFC (International Financial Center), which promises to be a new crown jewel in the lifestyle retail industry.
A Seamless “One-Stop Luxury Experience” The event featured a testimonial from Ms. Phung, an executive at Vietjet, who shared her excitement:
“Having this level of retail experience right here in the building is incredibly convenient. It saves time without compromising on quality or variety. I truly appreciate MENAS Group for bringing these prestigious skincare, fragrance, and TWG tea brands closer to us, making it so much easier to enjoy the finer things in life.”
The presence of TWG Tea, the world-renowned luxury tea brand from Singapore, completes the experience. Boasting a collection of over 1,000 fine tea harvests and exclusive blends, TWG Tea is more than a tea salon— nó là a symbol of elegant living where art, culture, and emotion converge. Together, Mena Cosmetics & Perfumes and TWG Tea offer a “one-stop luxury experience,” catering to the fast-paced yet sophisticated lifestyle of the airport district.
Commitment to Excellence Speaking at the grand opening, Mr. Nguyen Duc Quynh, CEO of MENAS Group, emphasized the strategic direction of expanding the retail chain to international standards while enhancing the community’s lifestyle:
“We remain steadfast in our strategy of selecting world-class brands to elevate the lifestyle of every household. Mena Cosmetics & Perfumes is more than a retail venture; it is part of our core commitment to raising the standard of living for our residents.”
Regarding long-term goals, he added:
“With a target of 50 supermarkets in Ho Chi Minh City and 100 locations nationwide within the next three years, we are realizing our roadmap to bring international excellence to your doorstep. This pop-up boutique is the ‘spearhead’ of the prestige and quality we will maintain throughout this journey.”
MENAS Group affirmed TWG Vietnam as a strategic partner and highlighted its close collaboration with global importers and distributors to ensure an authentic, diverse, and world-class service experience.
The grand opening was attended by key strategic partners including Luxasia, LG Vina, Phuong Phat Group, and L’Oréal, alongside members of the press and leading influencers in the beauty and lifestyle sectors, further cementing MENAS Group’s role as a visionary architect of modern living in Vietnam.