Ho Chi Minh City, April 2, 2025 – MENAS Company Limited (Menas Group) is proud to announce the signing of a strategic partnership agreement with Keppel Ltd. (Keppel) – a global leader in asset management and infrastructure operation. Through this collaboration, Menas officially becomes the strategic partner to develop and provide a comprehensive ecosystem of amenities, including retail, premium supermarkets, food & beverage (F&B), and Edu-tainment, within Keppel’s real estate projects in Vietnam, commencing with the CELESTA City project in South Saigon.
The formal signing ceremony, attended by senior leadership from Menas Group and Keppel Ltd., marks a new chapter in developing modern, dynamic, and sustainable residential communities in Vietnam. This event is not only a significant milestone for Keppel’s projects but also a strategic advancement for Menas Group in expanding its service network and reinforcing its market position.
Speaking about the event, Mr. Nguyen Duc Quynh – CEO of Menas Group shared: “With our diverse ecosystem and extensive experience in property management, operating Menas Mall shopping centers, Mena Gourmet Market premium supermarkets, restaurant chains, food villages, and MenaWorld Edu-tainment centers, Menas Group is fully confident in partnering with Keppel to create high-class living amenities that meet the increasing demands of residents. This collaboration is also aligned with Menas Group’s strategy to expand our service network, product offerings, and supermarket chain nationwide.”
Mr. Lee Leong Seng, Head of Residential Development, Real Estate Division (Vietnam), Keppel Ltd. also expressed his confidence: “This partnership marks an important step forward as we collaborate with reputable industry players like Menas. By combining our respective strengths, we can create vibrant retail spaces tailored to the evolving needs of the community, delivering outstanding living value to residents.”
Under the agreement, Menas will leverage its strengths and diverse ecosystem – encompassing Menas Mall, Mena Gourmet Market premium supermarkets, F&B offerings from its restaurant chains and Yum Food Village, and the MenaWorld Edu-tainment zone – to co-develop integrated commercial spaces within the projects. These amenities are designed to provide residents with convenient and enriching living experiences, contributing to elevating the modern urban lifestyle.
About Menas: MENAS Company Limited operates across diverse sectors, including: Shopping Mall Development and Operation, Office Leasing, Consultancy for Retail & B2B Real Estate Development and Operation, Development and Operation of VAT Refund and Duty-Free Stores, Consultancy for Supermarket Chain Development and Operation, Technology and Innovation (InnoMenas), Yum Food Village, Restaurants and F&B Services, Management of International Convention Centers, Event and Exhibition Organization, and the MenaWorld Entertainment Center Chain. Menas is committed to delivering practical value and the highest quality to customers and partners. Reflecting these ongoing efforts, MENAS has been honored for two consecutive years as one of the Top 100 Sustainable Businesses in Asia.
About Keppel: Keppel Ltd. (SGX:BN4) is a global asset manager and operator with strong expertise in sustainability-related solutions spanning the infrastructure, real estate, and connectivity sectors. Headquartered in Singapore, Keppel operates in over 20 countries, providing critical infrastructure and services for renewables, clean energy, decarbonisation, sustainable urban renewal, and digital connectivity. Keppel creates value for investors and stakeholders through its quality investment platforms and diverse asset portfolio, including private funds and listed real estate and business trusts.
